Special post: University of Antwerp students discover a passion for perfume in their vodcast.

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As part of their English Professional Communication course within the University of Antwerp Master in Multilingual Professional Communication, Dutch-speaking students were asked to create a podcast or vodcast explaining how Antwerp entrepreneurs define luxury. Sixteen groups of students took part, and Nessascityblog gets to showcase one chosen vodcast (all about Le Labo Perfume store on Wapper) here! This assignment was set by Prof. Tom Van Hout and assisted by lecturer Stephanie Hughes. Congratulations to Rani, Ellen and Lotte: the students who made the selected vodcast, which you can read about and watch below.

Why did you choose Le Labo?

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perfume ingredients at Le Labo

For our assignment we had to find a venue that defined ‘luxury’. Upon entering the store, we were immediately overwhelmed by the kind of luxury that Le Labo embodies. We chose Le Labo for its simplicity as it is not lavishly decorated. The only element outside the store is a simple sign with Le Labo on. We share the opinion that this is a way of expressing luxury; one you might not expect. For example it does not contain a fancy interior with a lot of drama and champagne at the entrance. Le Labo obtains luxury by creating an experience for their customers, by focussing on what is most important for them: the scent. This focus on the experience is what got us hooked.

In your opinion, what makes Le Labo special?
Le Labo draws attention to their scents. They do not want to use overly-decorated bottles, promotions or advertisements. As they state on their website, they share the opinion that there are too many bottles of perfume, and not enough soulful fragrances. They emphasise the importance of the soul – formed through the intention with which a product is created and the attention with which it is prepared. In other words, Le Labo believes that the main focus should be on the experience. You can choose your own scent and they will hand-blend your bottle on the spot, while you can watch the whole process. The store also stresses their use of natural elements. Le Labo really wants to go back to basics, and they also make sure everyone is able to enjoy their perfumes by taking potential customer allergies into account.

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The team with Marty at Le Labo on Wapper

What advice would you give anyone wanting to make a podcast/ vodcast for the first time?

As a team, we were extremely lucky to find a place that we all really liked. From the beginning, we felt a strong connection with Le Labo. Additionally, Marty (the store supervisor and lab technician) said to us: “all three of you were really open and you could see your interest and excitement from the start. If you did not have that vibe, we, from Le Labo, would not have given you the freedom we gave to you now.” We stumbled upon this place that struck a passion within. Immediately, we wanted to know more. Therefore, we believe that one of the most important things is that you choose a subject that you are actually passionate about. If you are, it will be both a fun and educational process that you are eager to work on. Your passion and interest will also be noticed by people in the end result. Furthermore, it is important when you work in a group to know each person’s strengths and weaknesses. It is important to be able to complement and help each other throughout the process. Each one of us has different specialities and these complemented each other smoothly. As a result, we were able to create this fun group project that we are all very proud of.

Watch the vodcast made by Ellen, Rani & Lotte here:

The three students who created the Le Labo vodcast are:

Ellen Weeremans
Hi, my name is Ellen. Before I started my Masters in Multilingual Professional Communication, I studied an academic bachelor in Linguistics and Literature: English-Theatre, Film and Literature. MPC (Multilingual Professional Communication) sparked my interest as the course expand on concepts such as marketing and communication. For me to turn away from literature and start to learn something new entirely was exciting. I could now deepen my understanding of concepts that I had not heard about in the last three years. This was was both extremely scary and appealing. Right now, we are in the second semester and already I feel that I have learned so much more than I thought I would.

Rani Konings
Hello, my name is Rani. I studied Linguistics and Literature in English and Dutch. I am currently following the Master’s program in Multilingual Professional Communication (MPC) at the University of Antwerp. For me, MPC was a logical choice. I wanted something different and more challenging. The combination of professional communication and marketing gives you a wide range of possibilities. In my opinion, this Masters is an excellent way to direct your language skills to a more professional level. It prepares you well for future job opportunities.

Lotte Van Ende
Hello, my name is Lotte. I have a bachelor’s degree in Linguistics and Literature (English – Spanish) and am now studying the Master in Multilingual Professional Communication at the University of Antwerp. I chose MPC mostly because I was ready for something new and challenging. I have not regretted this choice for a single moment as MPC offers a very wide range of subjects. I am learning to communicate at a professional level and also get to know more about marketing and management. For me, studying MPC really prepares students for the future and opens the door to many different job opportunities.

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This weekend: 11th, 12th & 13th March

Friday

There are a couple of events which start on Friday and continue over the weekend. Over Tijd is a music and arts festival comprising of new electronic music, art, installations and readings. Check the link to see what is on over five Antwerp locations.

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Another is Calamartes (opening on Thursday) which is a cultural festival run in conjunction with the University of Antwerp and also coincides with Open Campus Day (see Saturday)

Saturday

Open Campus Day is taking place all over Antwerp. If you or someone you know, is interested in studying in Antwerp, then today is the day to inform yourself, about the University of Antwerp or Artesis Plantijn University College between 10 and 17h, or The Royal Conservatoire or KdG (Karel de Grote University College) or Sint Lucas School of Arts (at the congress campus).

For younger, curious minds there is a Time Workshop for kids at Het Steen at 2pm.

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Kids’ workshop space, Het Steen
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Kiebooms

Music in the evening in Den Beulebak (which is a folk venue, but this performer combines electronic sounds with traditional ones) and also in Kiebooms (Polly Goes Psycho) on De Coninckplein, and at Sound Design Festival (The Royal Academy) where 10 students will be exhibiting their musical and audiovisual work for free.

 

For something entirely different there is the Antwerp Ghost Walk departing from Steenplein at 6.30pm and costing 7,50.

 

 

 

Sunday

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Permeke Library

A couple of things for kids -firstly at Permeke Library a story-telling show for kids aged 6+ at 11am -tickets are only 4 euros if you get them in advance or you could get lucky and win free tickets on their Facebook Page.

At ‘Twerkhuys in Borgerhout there is second hand kids’ clothes and toys event.

And two large-scale fleamarkets at Kinepolis,  and at Schijnpoort, both events start at 10am and cost 2,50

Volkskeuken (Peoples’ Kitchen) takes place at the Fabriek Noord where you can come and enjoy food from a variety of cultures and make a donation in order to take part.

 

Finally, a couple of heads ups: if you were inspired by the runners in last weekend’s Urban Trail, you may wish to sign up for the Antwerp 10 miles 5km runs & marathon. Info in English: Antwerp Marathon, and 5km & 10km runs. And Runners -register online here.

And if you can afford/ cope with a hangover on Friday this week, don’t forget that it is Saint Patrick’s Day on Thursday. An Sibhin, Kelly’s and The Irish Times being Antwerp’s best known Irish Bars, and no doubt all worthy venues for a St Paddy’s Day party.

 

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An Sibhin                                            The Irish Times                                            Kellys

 

The weather this weekend is looking pretty chilly and sometimes bright, with fairly low chances of rain (20-30%) on both days.

A talented Grade 12 student of mine is singing in this concert at Elzenveld -it promises a mixture of choral pieces, modern Flemish folk pieces and some acapella numbers!

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Antwerp International School

Lastly, a big shout out to all the students taking part in NECIS basketball tournament at Antwerp International School this weekend –HAVE A GREAT TIME!

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This weekend: 4th, 5th & 6th March

Friday

Free openings on Thursday, Friday and Saturday of this exhibition at the Trampoline gallery on Vlaamse Kaai.

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Stadsfeestzaal shopping centre, Meir

Over the weekend in the Stadsfeestzaal, Meir a number of events are planned for Onderbroken Stad which opens on Friday evening at 6.30 This marks the launch of ARIA (Antwerp Research Institute for the Arts). Artists, students, scientists and creatives will be holding debates, readings and demonstrations about their work.

Cafe Kiebooms is a bar I really like and on Friday evening they will be starting the weekend with a some  Swing Jazz music at 9.15.

If you are looking for a regular music night to start your weekends on Fridays, the The Irish Times on Grote Markt has music every weekend. This weekend Irish musician Steve Jones will be playing from 10pm.

And BATS has its monthly Open Evening at its venue on Paardenmarkt 111, starting at 8.30 -an opportunity to enjoy their bar and find out about upcoming productions, or even getting involved in some dramatics yourself!

Saturday

kinepolis

If you are interested in volunteer work in Antwerp and not sure where to look in order to find the right work for you, then this exhibition between 1pm and 5pm at Kinepolis Event Center looks like a good place to start. Volunteers Week 2016 runs until the 6th March.

Registration for the Antwerp Urban Trail is full, but you can see the runners off from Park Spoor Noord on a 12km route that will take them through the city and back to PSN. Runners will depart in groups of 100 from 9am. This year the 10,000 runners will actually pass through Sportpaleis as part of the route.

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Krugerplein

On Krugerplein, Borgerhout, there is a spring edition of the Krugermarkt for drinks, snacks, general hanging out and bargain hunting. Entertainment for kids also promised, but not yet specified.

From the 5th- 20th March it’s Children’s Book Week(s) and there will be various events at libraries around Antwerp, such as this one for kids aged 4-8 in De Poort library, Berchem (2-3pm) which is free. The theme of this year’s events is “Weg van de Stad” (away from the city). Here’s the agenda, but note that some activities are for school classes.

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Sunday

foodtruck

Personally, I am falling out of love a bit with the current trend for Food Trucks, as I find that it often ends up being a lot more expensive than I anticipate (especially if you are en famille) given that it is usually marketed as ‘Street Food’, however for those who are still keen there is Dimange at Felix Pakhuis, in Eilandje.

There is an exhibition opening at Zeno X gallery in Borgerhout (Johannes Kahrs) -the preview for this exhibition takes place between 3 and 6pm..

 

BATS1950sshow

BATS (British American Theatrical Society)  begin preparing for their annual variety show. This year it has a 50s theme, so if you would like to be involved, I have been told that you must put on your blue suede shoes and hot-foot it to Paardenmarkt 111 for 7pm in order to be part of the show, which will take place at the end of May/ beginning of June, and will include music and sketches.

 

 

… It’s the first Sunday of the month so … Sunday shopping.

For kids aged 8 -14 with an interest in science, the Children’s University is taking place at the University of Antwerp (Prinsstraat 13, 2000 Antwerpen). Children can attend lectures, workshops, quizzes and experiments and need to register here. All activities are free.

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Although the temperatures aren’t predicted to be freezing cold this weekend, there is a chance of rain on both Saturday and Sunday, especially during the afternoons. Hope you have fun anyway, and thanks as ever for following and sharing- here, on Twitter @nessascityblog, and elsewhere.

 

 

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