As part of their English Professional Communication course within the University of Antwerp Master in Multilingual Professional Communication, Dutch-speaking students were asked to create a podcast or vodcast explaining how Antwerp entrepreneurs define luxury. Sixteen groups of students took part, and Nessascityblog gets to showcase one chosen vodcast (all about Le Labo Perfume store on Wapper) here! This assignment was set by Prof. Tom Van Hout and assisted by lecturer Stephanie Hughes. Congratulations to Rani, Ellen and Lotte: the students who made the selected vodcast, which you can read about and watch below.
Why did you choose Le Labo?
For our assignment we had to find a venue that defined ‘luxury’. Upon entering the store, we were immediately overwhelmed by the kind of luxury that Le Labo embodies. We chose Le Labo for its simplicity as it is not lavishly decorated. The only element outside the store is a simple sign with Le Labo on. We share the opinion that this is a way of expressing luxury; one you might not expect. For example it does not contain a fancy interior with a lot of drama and champagne at the entrance. Le Labo obtains luxury by creating an experience for their customers, by focussing on what is most important for them: the scent. This focus on the experience is what got us hooked.
In your opinion, what makes Le Labo special?
Le Labo draws attention to their scents. They do not want to use overly-decorated bottles, promotions or advertisements. As they state on their website, they share the opinion that there are too many bottles of perfume, and not enough soulful fragrances. They emphasise the importance of the soul – formed through the intention with which a product is created and the attention with which it is prepared. In other words, Le Labo believes that the main focus should be on the experience. You can choose your own scent and they will hand-blend your bottle on the spot, while you can watch the whole process. The store also stresses their use of natural elements. Le Labo really wants to go back to basics, and they also make sure everyone is able to enjoy their perfumes by taking potential customer allergies into account.
What advice would you give anyone wanting to make a podcast/ vodcast for the first time?
As a team, we were extremely lucky to find a place that we all really liked. From the beginning, we felt a strong connection with Le Labo. Additionally, Marty (the store supervisor and lab technician) said to us: “all three of you were really open and you could see your interest and excitement from the start. If you did not have that vibe, we, from Le Labo, would not have given you the freedom we gave to you now.” We stumbled upon this place that struck a passion within. Immediately, we wanted to know more. Therefore, we believe that one of the most important things is that you choose a subject that you are actually passionate about. If you are, it will be both a fun and educational process that you are eager to work on. Your passion and interest will also be noticed by people in the end result. Furthermore, it is important when you work in a group to know each person’s strengths and weaknesses. It is important to be able to complement and help each other throughout the process. Each one of us has different specialities and these complemented each other smoothly. As a result, we were able to create this fun group project that we are all very proud of.
Watch the vodcast made by Ellen, Rani & Lotte here:
The three students who created the Le Labo vodcast are:
Hi, my name is Ellen. Before I started my Masters in Multilingual Professional Communication, I studied an academic bachelor in Linguistics and Literature: English-Theatre, Film and Literature. MPC (Multilingual Professional Communication) sparked my interest as the course expand on concepts such as marketing and communication. For me to turn away from literature and start to learn something new entirely was exciting. I could now deepen my understanding of concepts that I had not heard about in the last three years. This was was both extremely scary and appealing. Right now, we are in the second semester and already I feel that I have learned so much more than I thought I would.
Hello, my name is Rani. I studied Linguistics and Literature in English and Dutch. I am currently following the Master’s program in Multilingual Professional Communication (MPC) at the University of Antwerp. For me, MPC was a logical choice. I wanted something different and more challenging. The combination of professional communication and marketing gives you a wide range of possibilities. In my opinion, this Masters is an excellent way to direct your language skills to a more professional level. It prepares you well for future job opportunities.
Lotte Van Ende
Hello, my name is Lotte. I have a bachelor’s degree in Linguistics and Literature (English – Spanish) and am now studying the Master in Multilingual Professional Communication at the University of Antwerp. I chose MPC mostly because I was ready for something new and challenging. I have not regretted this choice for a single moment as MPC offers a very wide range of subjects. I am learning to communicate at a professional level and also get to know more about marketing and management. For me, studying MPC really prepares students for the future and opens the door to many different job opportunities.
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